Sales Training: The Worst Laid Plans
#wilsonlearning #counselorselling #saelstraining #newyorklife #larrywilson Successful marketing of sales training programs demands versatility of an organization. When I joined Wilson Learning, the company was taking a vertical marketing approach. Wilson had three marketing teams. One, of which I was a member, sold to the insurance industry. A second was dedicated to the banking industry. Everything…Read More
Sales Training a la Counselor Selling — Larry Wilson Filled a Void.
Sales training has always been important to the life insurance industry. Rookie agents struggle, Most fail. In the 1970s, when I was working with Wilson Learning, only one new agent in five made it through to the fifth year in the business. That statistic may not have improved much over the years. Selling life insurance…Read More
Sales Training — Counselor Selling was Wilson Learning’s Flagship Program
@salestraining @counselorselling #wilsonlearning @larrywilson Sales training and interpersonal skills training are still offered by Wilson Learning Corporation. The following article is the second in a series covering my professional experience at Wilson Learning Corporation in the 1970’s. Nobody was allowed much time to settle in at Wilson Learning. I had to hit the ground running.…Read More