Bloggin is hard work.
Blogging is a lot of work. Especially in the beginning, I find I am frequently tempted to give it up. The trouble is not the writing, though that’s challenging enough. At least with writing, the author knows the scope and nature of the task. I enjoy it. But post the message and it all gets…Read More
Viral Mythology Explores How Myths Are Created and Broadcast
The subtitle to Viral Mythology, by Marie D. Jones and Larry Flaxman, reads “How the truth of the ancients was encoded and passed down through legend, art, and architecture.” The authors present an ambitious explanation of how and why the ancient myths and those we create today continue to roll forward in time often without…Read More
Internet Marketing Requires High Impact Photography to Attract
Authors who self publish face many challenges in marketing their work. In my previous posts, I tried to establish several key concepts: The task of Internet marketing is to attract. Promotional efforts must focus on identified markets with available points of entry. No data attests to the efficacy of one approach over any other. Sales…Read More
Self Publishing Succeeds only with Competent Marketing.
I chose the self publishing route for my novel, Deadly Portfolio: A Killing in Hedge Funds, and went to press with it before I understood all that was involved with marketing a book. I assumed my experience as a career salesperson, as I have reported in previous blog postings, would carry me. I wanted to…Read More
Self Publishing for Fun and Profit
I spent most of my career in sales. When I retired to devote myself full time to writing, I did not expect that my experience would translate meaningfully into my new venture, especially when I decided on self publishing. Writing is art, after all, and not to be sullied with coarser toil like selling stuff.…Read More
Internet Sales Require Trust Building Skills of the Salesperson
Recently, I was asked if my experience as a successful career salesperson transferred into the world of Internet sales, an area in which I am actively promoting my novel, Deadly Portfolio: A Killing in Hedge Funds. My initial response was that no, that it did not. Then I began to think about it. My publisher…Read More