Self Publishing Succeeds only with Competent Marketing.

Last Updated on September 17, 2012 by John J. Hohn I chose the self publishing route for my novel, Deadly Portfolio: A Killing in Hedge Funds, and went to press with it before I understood all that was involved with marketing a book. I assumed my experience as a career salesperson, as I have reported…

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Self Publishing for Fun and Profit

Last Updated on September 4, 2012 by John J. Hohn I spent most of my career in sales. When I retired to devote myself full time to writing, I did not expect that my experience would translate meaningfully into my new venture, especially when I decided on self publishing. Writing is art, after all, and…

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