Archive for September 2012
Self Publishing Succeeds only with Competent Marketing.
I chose the self publishing route for my novel, Deadly Portfolio: A Killing in Hedge Funds, and went to press with it before I understood all that was involved with marketing a book. I assumed my experience as a career salesperson, as I have reported in previous blog postings, would carry me. I wanted to…
Read MoreSelf Publishing for Fun and Profit
I spent most of my career in sales. When I retired to devote myself full time to writing, I did not expect that my experience would translate meaningfully into my new venture, especially when I decided on self publishing. Writing is art, after all, and not to be sullied with coarser toil like selling stuff.…
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