Internet Marketing Requires High Impact Photography to Attract

Authors who self publish face many challenges in marketing their work. In my previous posts, I tried to establish several key concepts: The task of Internet marketing is to attract. Promotional efforts must focus on identified markets with available points of entry. No data attests to the efficacy of one approach over any other. Sales…

Read More

Self Publishing Succeeds only with Competent Marketing.

I chose the self publishing route for my novel, Deadly Portfolio: A Killing in Hedge Funds, and went to press with it before I understood all that was involved with marketing a book. I assumed my experience as a career salesperson, as I have reported in previous blog postings, would carry me. I wanted to…

Read More

Internet Sales Require Trust Building Skills of the Salesperson

Recently, I was asked if my experience as a successful career salesperson transferred into the world of Internet sales, an area in which I am actively promoting my novel, Deadly Portfolio: A Killing in Hedge Funds. My initial response was that no, that it did not. Then I began to think about it. My publisher…

Read More

Don’t Ask Your Portfolio To Do More Than It Is Designed To Do.

Some people want more from their investment portfolios than gains and income. Like other major arenas in life—some load more baggage onto a portfolio than it is designed to carry. Making more money guarantees nothing except it will make a person wealthier. An unhappy person will be an unhappy investor. Assuming grinding poverty is not…

Read More