Self Publishing for Fun and Profit

I spent most of my career in sales. When I retired to devote myself full time to writing, I did not expect that my experience would translate meaningfully into my new venture, especially when I decided on self publishing. Writing is art, after all, and not to be sullied with coarser toil like selling stuff.…

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Pricing Your Self-Published Masterpiece. Caveat Emptor!

When first asked how much royalty I wanted from my novel, Deadly Portfolio: A Killing in Hedge Funds, my only thought was keeping the costs as low as possible. Outskirts Press, the publisher, recommended a price of $18.95 for the 328-page paperback. I objected. The price was too high for the market. Outskirts replied that…

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