Self Publishing – Follow the Yellow Brick Road

#selfpublishing #writing #publishing Publishing your first book is an adventure only to be under taken with the resolve to understand all the steps in the process before you begin. A good friend wrote me recently that his daughter had just finished her first novel and he wanted to know what advice I might have for…

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Self-Publishing Offers Many Rewards

#self-publishing #writing #print on demand #writing Self-publishing has become affordable through automation. Any writer who can design and format a cover and the interior of a book can get published without straining the family budget. Lacking design and layout skills, writers can hire specialists who are masters in these crafts and get a book in…

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Mystery Deepens When the Author is Truthful in Every Detail

  The article that follows was published several months ago on a web site that promotes articles for authors of mysteries and thrillers. For the last several weeks, I have been reviewing books for Norm Golden’s web site bookpleasures.com. Many of the books I am asked to review are an initial effort by the author.…

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Meet Barbara Hinske, Author of Coming To Rosemont — A Debut Novel

Somewhere in a crabby moment, I wrote that the self-publishing industry exists for those who work in it; namely, the printers, publicists, promoters, contest sponsors, etc. A horde awaits the arrival of every neophyte author into the arena, eager to capitalize on the writer’s aspirations, ignorance, and boundless belief in self. All of that is…

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Self-Publishing Industry Targets Writers as the Consumers

Anybody with the bucks can publish a book. It’s no longer a big deal, although an author can tap into an allotted fifteen minutes of fame basking in the praise of family and friends—hardly the most objective critics. There’s a misnomer at work. Self-publishing or publishing-on-demand only means printing. Bringing a book to market should…

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Internet Marketing Requires High Impact Photography to Attract

Authors who self publish face many challenges in marketing their work. In my previous posts, I tried to establish several key concepts: The task of Internet marketing is to attract. Promotional efforts must focus on identified markets with available points of entry. No data attests to the efficacy of one approach over any other. Sales…

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Self Publishing Succeeds only with Competent Marketing.

I chose the self publishing route for my novel, Deadly Portfolio: A Killing in Hedge Funds, and went to press with it before I understood all that was involved with marketing a book. I assumed my experience as a career salesperson, as I have reported in previous blog postings, would carry me. I wanted to…

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