Self Publishing for Fun and Profit

I spent most of my career in sales. When I retired to devote myself full time to writing, I did not expect that my experience would translate meaningfully into my new venture, especially when I decided on self publishing. Writing is art, after all, and not to be sullied with coarser toil like selling stuff.…

Read More

Internet Sales Require Trust Building Skills of the Salesperson

Recently, I was asked if my experience as a successful career salesperson transferred into the world of Internet sales, an area in which I am actively promoting my novel, Deadly Portfolio: A Killing in Hedge Funds. My initial response was that no, that it did not. Then I began to think about it. My publisher…

Read More

Pricing Your Self-Published Masterpiece. Caveat Emptor!

When first asked how much royalty I wanted from my novel, Deadly Portfolio: A Killing in Hedge Funds, my only thought was keeping the costs as low as possible. Outskirts Press, the publisher, recommended a price of $18.95 for the 328-page paperback. I objected. The price was too high for the market. Outskirts replied that…

Read More

Publishing Your Own Book? Proceed Cautiously.

If you glance through this posting, you are a giant step ahead of where I was when I started to consider publishing a book. I plunged into the deep end right off with my novel, Deadly Portfolio: A Killing in Hedge Fund. Now, nearly two years later, I am back to a depth that’s just…

Read More