Meet Barbara Hinske, Author of Coming To Rosemont — A Debut Novel

Somewhere in a crabby moment, I wrote that the self-publishing industry exists for those who work in it; namely, the printers, publicists, promoters, contest sponsors, etc. A horde awaits the arrival of every neophyte author into the arena, eager to capitalize on the writer’s aspirations, ignorance, and boundless belief in self. All of that is…

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Self-Publishing Industry Targets Writers as the Consumers

Anybody with the bucks can publish a book. It’s no longer a big deal, although an author can tap into an allotted fifteen minutes of fame basking in the praise of family and friends—hardly the most objective critics. There’s a misnomer at work. Self-publishing or publishing-on-demand only means printing. Bringing a book to market should…

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Holding Sweet Communion – A Debut Civil War Novel by Martha R. Brown

#civilwar #confederacy #historicalletters #armyofnorthernvirginia #gettysburg I have yet to write a review on my web site. Truth is, I don’t read very much. But Martha R. Brown and her husband Rod are friends of mine, and they knew of my interest in Civil War history. Consequently, when Martha reported finding a packet of letters that…

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Internet Marketing Requires High Impact Photography to Attract

Authors who self publish face many challenges in marketing their work. In my previous posts, I tried to establish several key concepts: The task of Internet marketing is to attract. Promotional efforts must focus on identified markets with available points of entry. No data attests to the efficacy of one approach over any other. Sales…

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Self Publishing Succeeds only with Competent Marketing.

I chose the self publishing route for my novel, Deadly Portfolio: A Killing in Hedge Funds, and went to press with it before I understood all that was involved with marketing a book. I assumed my experience as a career salesperson, as I have reported in previous blog postings, would carry me. I wanted to…

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Self Publishing for Fun and Profit

I spent most of my career in sales. When I retired to devote myself full time to writing, I did not expect that my experience would translate meaningfully into my new venture, especially when I decided on self publishing. Writing is art, after all, and not to be sullied with coarser toil like selling stuff.…

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