Self Publishing – Follow the Yellow Brick Road

#selfpublishing #writing #publishing Publishing your first book is an adventure only to be under taken with the resolve to understand all the steps in the process before you begin. A good friend wrote me recently that his daughter had just finished her first novel and he wanted to know what advice I might have for…

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Self-Publishing Industry Targets Writers as the Consumers

Anybody with the bucks can publish a book. It’s no longer a big deal, although an author can tap into an allotted fifteen minutes of fame basking in the praise of family and friends—hardly the most objective critics. There’s a misnomer at work. Self-publishing or publishing-on-demand only means printing. Bringing a book to market should…

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Self Publishing for Fun and Profit

I spent most of my career in sales. When I retired to devote myself full time to writing, I did not expect that my experience would translate meaningfully into my new venture, especially when I decided on self publishing. Writing is art, after all, and not to be sullied with coarser toil like selling stuff.…

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Pricing Your Self-Published Masterpiece. Caveat Emptor!

When first asked how much royalty I wanted from my novel, Deadly Portfolio: A Killing in Hedge Funds, my only thought was keeping the costs as low as possible. Outskirts Press, the publisher, recommended a price of $18.95 for the 328-page paperback. I objected. The price was too high for the market. Outskirts replied that…

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Publishing Your Own Book? Proceed Cautiously.

If you glance through this posting, you are a giant step ahead of where I was when I started to consider publishing a book. I plunged into the deep end right off with my novel, Deadly Portfolio: A Killing in Hedge Fund. Now, nearly two years later, I am back to a depth that’s just…

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